/* Almē · brand palette from the brand book */
:root{
  --cream:#FCEFE6;--green:#32523B;--red:#ED3D2D;--wine:#6B1D2E;--pink:#F29EBE;--sage:#6A9455;
  --ink:#2a1016;--muted:#4b423b;
  --g:max(clamp(16px,3.2vw,48px),calc((100vw - 1680px) / 2));--gap:12px;
  --ease:cubic-bezier(.2,.8,.2,1);
  --serif:Gloock,Georgia,serif;--sans:Figtree,system-ui,sans-serif;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:auto;-webkit-text-size-adjust:100%}
body{background:var(--cream);color:var(--ink);font-family:var(--sans);font-size:17px;line-height:1.55;overflow-x:clip}
img,video{display:block;max-width:100%}
a{color:inherit}
ul,ol{list-style:none}
h1,h2,h3{font-weight:400}
::selection{background:var(--pink);color:var(--wine)}
:focus-visible{outline:2px solid var(--red);outline-offset:3px;border-radius:2px}
html{scrollbar-color:var(--wine) var(--cream);scrollbar-width:thin}
.skip{position:absolute;left:-999px;top:8px;z-index:100;background:var(--ink);color:var(--cream);padding:10px 16px;border-radius:999px}
.skip:focus{left:8px}

/* ---------- Intro curtain (first visit) ---------- */
.curtain{display:none}
html.intro .curtain{display:flex;position:fixed;inset:0;z-index:90;background:var(--red);align-items:flex-end;padding:0 2.4vw 1.4vw;will-change:transform}
.word{font-family:var(--serif);font-size:33vw;line-height:1;color:var(--cream);display:flex;letter-spacing:-.025em}
.word span{display:inline-block;will-change:transform}
.hint{position:absolute;left:50%;top:32px;width:1px;height:56px;background:rgba(252,239,230,.5);overflow:hidden}
.hint::after{content:"";position:absolute;left:0;top:-40%;width:1px;height:40%;background:var(--cream);animation:drip 1.6s ease-in-out infinite}
@keyframes drip{to{top:100%}}
html.intro .hero-zone{height:200vh}
html.intro .hd{opacity:0;pointer-events:none}

/* ---------- Header: transparent on the hero, light bar after ---------- */
.hd{position:fixed;inset:0 0 auto;z-index:60;display:grid;grid-template-columns:1fr auto 1fr;align-items:center;padding:14px var(--g);color:#fff;
  border-bottom:1px solid transparent;transition:background-color .4s var(--ease),color .4s var(--ease),border-color .4s var(--ease),opacity .4s var(--ease),padding .4s var(--ease)}
.hd.solid{background:rgba(252,239,230,.86);-webkit-backdrop-filter:blur(14px) saturate(1.2);backdrop-filter:blur(14px) saturate(1.2);color:var(--ink);border-bottom-color:rgba(107,29,46,.12);padding-block:10px}
.logo{font-family:var(--serif);font-size:24px;letter-spacing:.02em;text-decoration:none;justify-self:start}
.hd.solid .logo{color:var(--wine)}
.menu-btn{font:500 13px var(--sans);letter-spacing:.1em;text-transform:uppercase;color:inherit;background:rgba(31,26,23,.35);-webkit-backdrop-filter:blur(10px);backdrop-filter:blur(10px);border:1px solid rgba(255,255,255,.3);border-radius:999px;padding:10px 22px;cursor:pointer;transition:background-color .3s,border-color .3s}
.menu-btn:hover{background:rgba(31,26,23,.55)}
.hd.solid .menu-btn{background:transparent;border-color:rgba(31,26,23,.25)}
.hd.solid .menu-btn:hover{background:rgba(107,29,46,.08)}
.hd-r{display:flex;gap:14px;align-items:center;justify-self:end}
.lang{display:flex;font:500 13px var(--sans);letter-spacing:.08em}
.lang button{background:none;border:0;color:inherit;font:inherit;padding:8px 6px;cursor:pointer;opacity:.78;transition:opacity .2s}
.lang button:hover{opacity:1}
.lang button[aria-pressed="true"]{opacity:1;text-decoration:underline;text-underline-offset:5px;text-decoration-thickness:1px}
.cta{background:var(--cream);color:var(--wine);border-radius:999px;padding:10px 20px;font-weight:600;font-size:14px;text-decoration:none;transition:background-color .3s,color .3s}
.hd.solid .cta{background:var(--wine);color:var(--cream)}
.cta:hover{background:var(--pink);color:var(--wine)}
@media (max-width:640px){.hd{grid-template-columns:auto 1fr auto;gap:10px}.menu-btn{justify-self:end;padding:9px 16px}.cta{display:none}.lang button{padding:8px 4px}}

/* ---------- Menu overlay ---------- */
.menu{position:fixed;inset:0;z-index:55;background:var(--wine);color:var(--cream);display:flex;flex-direction:column;justify-content:space-between;padding:110px var(--g) var(--g);overflow-y:auto;overscroll-behavior:contain;gap:40px;
  clip-path:inset(0 0 100% 0);transition:clip-path .7s var(--ease);visibility:hidden}
.menu.open{clip-path:inset(0);visibility:visible}
.menu-nav{display:flex;flex-direction:column}
.menu-nav a{font-family:var(--serif);font-size:clamp(40px,min(8vw,10.5vh),112px);line-height:1.08;text-decoration:none;color:var(--pink);width:fit-content;
  transform:translateY(30px);opacity:0;transition:transform .7s var(--ease),opacity .7s var(--ease),color .25s}
.menu.open .menu-nav a{transform:none;opacity:1}
.menu.open .menu-nav a:nth-child(2){transition-delay:.04s}.menu.open .menu-nav a:nth-child(3){transition-delay:.08s}
.menu.open .menu-nav a:nth-child(4){transition-delay:.12s}.menu.open .menu-nav a:nth-child(5){transition-delay:.16s}.menu.open .menu-nav a:nth-child(6){transition-delay:.2s}
.menu-nav a:hover{color:var(--cream)}
.menu-foot{display:flex;gap:28px;flex-wrap:wrap;font-size:15px}
.menu-foot a{text-decoration:none;border-bottom:1px solid rgba(252,239,230,.4)}
body.menu-open .hd{background:transparent;color:var(--cream);border-bottom-color:transparent;-webkit-backdrop-filter:none;backdrop-filter:none}
body.menu-open .hd .logo{color:var(--cream)}
body.menu-open .hd .cta{background:var(--cream);color:var(--wine)}
body.menu-open .menu-btn{background:transparent;border-color:rgba(252,239,230,.4)}
body.menu-open{overflow:hidden}

/* ---------- Hero ---------- */
.hero-zone{position:relative}
.hero{position:sticky;top:0;height:100vh;height:100svh;min-height:560px;overflow:hidden;color:#fff}
.hero-img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:58% 60%;transform:scale(1.08);transform-origin:50% 60%}
html:not(.intro) .hero-img{transform:none}
.hero::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(20,12,10,.42),rgba(20,12,10,0) 26%,rgba(20,12,10,0) 40%,rgba(20,12,10,.42) 62%,rgba(20,12,10,.78))}
.hero h1,.hero-meta{text-shadow:0 2px 24px rgba(20,12,10,.45)}
.hero h1{position:absolute;z-index:1;left:var(--g);bottom:calc(var(--g) + 4px);width:min(1000px,72vw);font-family:var(--serif);font-size:clamp(44px,6.4vw,96px);line-height:1.08;letter-spacing:-.01em;text-wrap:balance}
.hero-meta{position:absolute;z-index:1;right:var(--g);bottom:var(--g);text-align:right;font-size:14px;line-height:1.7}
@media (max-width:700px){.hero h1{width:auto;right:var(--g);bottom:110px}.hero-meta{left:var(--g);right:auto;text-align:left}}

/* ---------- Manifesto ---------- */
.manifesto{padding:clamp(90px,12vw,180px) var(--g)}
.big{font-family:var(--serif);font-size:clamp(32px,4.6vw,72px);line-height:1.08;max-width:1300px;color:var(--wine)}
.facts{display:flex;gap:clamp(28px,6vw,96px);margin-top:clamp(48px,6vw,88px);flex-wrap:wrap}
.fact dt{font-family:var(--serif);font-size:clamp(48px,5vw,80px);line-height:1;color:var(--red)}
.fact dd{font-size:15px;margin-top:6px;color:var(--muted)}

/* ---------- Selected work: full-width mosaic of photos and reels ---------- */
.work{padding:clamp(40px,6vw,90px) var(--g) clamp(80px,10vw,150px)}
.work-head{display:flex;justify-content:space-between;align-items:flex-end;gap:24px 48px;flex-wrap:wrap;margin-bottom:clamp(28px,4vw,56px)}
.giant{font-family:var(--serif);font-size:clamp(56px,11vw,184px);line-height:.88;letter-spacing:-.03em;color:var(--wine)}
.work-head p{max-width:420px;color:var(--muted)}
.mosaic{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));gap:var(--gap);
  grid-auto-rows:calc((100vw - 2 * var(--g)) * .0741 - 12.7px)}
.mosaic figure,.nudge{position:relative;overflow:hidden;background:#ead9cc;border-radius:2px}
.mosaic img,.mosaic video{width:100%;height:100%;object-fit:cover;transition:transform 1.4s var(--ease)}
.mosaic figure:hover img,.mosaic figure:hover video{transform:scale(1.035)}
.m1{grid-area:1/1/7/4}.m2{grid-area:1/4/5/10}.m3{grid-area:1/10/7/13}.m4{grid-area:5/4/7/7}.m5{grid-area:5/7/7/10}
.m6{grid-area:7/1/11/7}.m7{grid-area:7/7/13/10}.m8{grid-area:7/10/13/13}.m9{grid-area:11/1/13/4}.m10{grid-area:11/4/13/7}
.m11{grid-area:13/1/19/4}.m12{grid-area:13/4/17/10}.m13{grid-area:13/10/19/13}.m14{grid-area:17/4/19/7}.m15{grid-area:17/7/19/10}
.m16{grid-area:19/1/25/4}.m17{grid-area:19/4/23/10}.m18{grid-area:19/10/25/13}.m19{grid-area:23/4/25/10}
.nudge{background:var(--wine);color:var(--cream);text-decoration:none;display:flex;justify-content:space-between;align-items:flex-end;gap:16px;padding:clamp(16px,2vw,28px);transition:background-color .4s var(--ease)}
.nudge span:first-child{font-family:var(--serif);font-size:clamp(22px,2.4vw,40px);line-height:1.08;max-width:16ch}
.nudge .arrow{font-weight:600;font-size:15px;white-space:nowrap;border-bottom:1px solid var(--pink);color:var(--pink)}
.nudge:hover{background:var(--green)}
.mosaic .reveal{clip-path:inset(10% 0 0 0);opacity:.001;transition:clip-path 1.1s var(--ease),opacity .6s var(--ease)}
.mosaic .reveal.in{clip-path:inset(0);opacity:1}
@media (max-width:700px){
  .mosaic{grid-template-columns:1fr 1fr;grid-auto-rows:44vw;grid-auto-flow:dense;gap:8px}
  .mosaic>*{grid-area:auto}
  .mosaic .t{grid-row:span 2}
  .mosaic .w,.mosaic .m19{grid-column:span 2}
}

/* ---------- Who we serve ---------- */
.who{background:var(--green);color:var(--cream);padding:clamp(80px,10vw,150px) var(--g)}
.who h2{font-family:var(--serif);font-size:clamp(28px,2.6vw,40px);line-height:1.1;margin-bottom:clamp(28px,4vw,48px);color:var(--pink)}
.row{display:grid;grid-template-columns:1fr minmax(240px,380px);gap:12px 32px;align-items:baseline;border-top:1px solid rgba(252,239,230,.25);padding:24px 0}
.row:last-child{border-bottom:1px solid rgba(252,239,230,.25)}
.row h3{font-family:var(--serif);font-size:clamp(34px,5vw,80px);line-height:1.08;transition:color .3s,transform .5s var(--ease)}
.row p{font-size:16px;line-height:1.5;color:rgba(252,239,230,.9)}
@media (hover:hover){.row:hover h3{color:var(--pink);transform:translateX(12px)}}
@media (max-width:760px){.row{grid-template-columns:1fr}}

/* ---------- Offers (wine + pink) ---------- */
.offers{background:var(--wine);color:var(--cream);padding:clamp(80px,10vw,150px) var(--g)}
.offers h2{font-family:var(--serif);font-size:clamp(40px,5vw,80px);line-height:1.08;max-width:900px;margin-bottom:56px;text-wrap:balance}
.offer{border-top:1px solid rgba(252,239,230,.22)}
.offer:last-child{border-bottom:1px solid rgba(252,239,230,.22)}
.offer summary{list-style:none;display:grid;grid-template-columns:1fr auto;align-items:center;column-gap:20px;padding:28px 0;cursor:pointer}
.offer summary::-webkit-details-marker{display:none}
.offer h3{font-family:var(--serif);font-size:clamp(32px,4vw,64px);line-height:1.08;color:var(--pink);transition:transform .5s var(--ease)}
.offer summary:hover h3{transform:translateX(8px)}
.offer .short{grid-column:1;font-size:16px;color:rgba(252,239,230,.85);margin-top:10px}
.plus{grid-column:2;grid-row:1/3;width:48px;height:48px;border:1px solid rgba(242,158,190,.5);border-radius:50%;display:grid;place-items:center;color:var(--pink);transition:transform .4s var(--ease),background-color .3s}
.plus svg{width:20px;height:20px;fill:none;stroke:currentColor;stroke-width:1.5;stroke-linecap:round}
.offer summary:hover .plus{background:rgba(242,158,190,.12)}
.offer[open] .plus{transform:rotate(45deg)}
.body{display:grid;grid-template-columns:1fr minmax(220px,360px);gap:clamp(28px,5vw,72px);align-items:start;padding:0 0 40px}
.body li{padding:12px 0;border-bottom:1px solid rgba(252,239,230,.14)}
.body li::before{content:"";display:inline-block;width:6px;height:6px;border-radius:50%;background:var(--pink);margin:0 14px 2px 0}
.body img,.body video{width:100%;height:auto;aspect-ratio:4/5;object-fit:cover;display:block;background:rgba(252,239,230,.08)}
@media (max-width:760px){.body{grid-template-columns:1fr}}

/* ---------- Why us ---------- */
.why{padding:clamp(80px,10vw,150px) var(--g);display:grid;grid-template-columns:5fr 7fr;gap:clamp(32px,6vw,96px)}
.duo{display:grid;grid-template-columns:1fr 1fr;gap:14px;align-self:start;position:sticky;top:96px}
.duo img,.ph{width:100%;height:auto;aspect-ratio:4/5;object-fit:cover;object-position:50% 30%}
.ph{background:repeating-linear-gradient(135deg,#f3dfd2 0 10px,#f7e7dc 10px 20px);display:grid;place-items:center;text-align:center;font-size:13px;color:var(--wine);padding:16px}
.duo figcaption{font-size:13px;margin-top:8px;color:var(--muted)}
.why h2{font-family:var(--serif);font-size:clamp(38px,4.6vw,76px);line-height:1.08;color:var(--green);margin-bottom:40px;text-wrap:balance}
.point{padding:28px 0;border-top:1px solid rgba(50,82,59,.25)}
.point h3{font-family:var(--serif);font-size:clamp(24px,2.4vw,36px);line-height:1.1;margin-bottom:10px;color:var(--green)}
.point p{color:var(--muted);max-width:560px}
@media (max-width:860px){.why{grid-template-columns:1fr}.duo{position:static}}

/* ---------- Proof ---------- */
.proof{background:var(--red);color:var(--cream);padding:clamp(80px,10vw,140px) 0 0;overflow:hidden}
.proof h2{font-family:var(--serif);font-size:clamp(36px,4.6vw,72px);line-height:1.08;max-width:1100px;padding:0 var(--g);text-wrap:balance}
.ticker{margin-top:clamp(60px,8vw,110px);border-top:1px solid rgba(252,239,230,.35);padding:24px 0;white-space:nowrap;overflow:hidden}
.ticker div{display:inline-block;animation:tick 70s linear infinite;font-family:var(--serif);font-size:clamp(22px,2.2vw,30px)}
.ticker span{margin:0 28px}
.ticker span::after{content:"·";margin-left:56px;opacity:.6}
@keyframes tick{to{transform:translateX(-50%)}}

/* ---------- Process ---------- */
.process{padding:clamp(80px,10vw,150px) var(--g)}
.process h2{font-family:var(--serif);font-size:clamp(38px,5vw,80px);line-height:1.08;color:var(--wine);margin-bottom:56px;max-width:900px;text-wrap:balance}
.steps{display:grid;grid-template-columns:repeat(4,1fr)}
.step{border-left:1px solid rgba(107,29,46,.25);padding:0 24px 0 20px}
.step .n{display:block;font-family:var(--serif);font-size:clamp(64px,7vw,116px);line-height:1;color:var(--red)}
.step h3{font-family:var(--serif);font-size:28px;margin:14px 0 8px;color:var(--wine)}
.step p{font-size:15px;color:var(--muted)}
@media (max-width:860px){.steps{grid-template-columns:1fr 1fr;row-gap:40px}}
@media (max-width:480px){.steps{grid-template-columns:1fr}}

/* ---------- Contact + footer ---------- */
.final{background:var(--green);color:var(--cream);padding:clamp(90px,12vw,180px) var(--g) 0;overflow:hidden}
.final h2{font-family:var(--serif);font-size:clamp(48px,8vw,136px);line-height:1.08;max-width:1200px;text-wrap:balance}
.cta-row{display:flex;gap:16px 28px;align-items:center;margin-top:44px;flex-wrap:wrap;font-size:16px}
.btn{background:var(--cream);color:var(--green);padding:16px 28px;border-radius:999px;font-weight:600;text-decoration:none;transition:background-color .3s,color .3s}
.btn:hover{background:var(--pink);color:var(--wine)}
.plain{text-decoration:underline;text-underline-offset:5px;text-decoration-color:rgba(252,239,230,.4)}
.plain:hover{text-decoration-color:var(--pink)}
.foot{display:grid;grid-template-columns:repeat(4,1fr);gap:28px;margin-top:clamp(80px,10vw,140px);padding:28px 0 0;border-top:1px solid rgba(252,239,230,.25);font-size:14px}
.foot h3{font:600 12px var(--sans);letter-spacing:.14em;text-transform:uppercase;color:var(--cream);margin-bottom:10px}
.foot p{line-height:1.9;color:rgba(252,239,230,.88)}
.foot a{text-decoration:none}
.foot a:hover{text-decoration:underline;text-underline-offset:4px;text-decoration-color:var(--pink)}
@media (max-width:700px){.foot{grid-template-columns:1fr 1fr}}
/* The wordmark sits below the footer with room for the macron: it never reaches the columns */
.wordmark{font-family:var(--serif);font-size:29vw;line-height:1;letter-spacing:-.03em;color:var(--pink);text-align:center;margin:clamp(48px,7vw,110px) calc(var(--g) * -1) -.05em;white-space:nowrap;user-select:none}

/* ---------- Scroll reveals ---------- */
.rv{opacity:0;transform:translateY(24px);transition:opacity .9s var(--ease),transform .9s var(--ease)}
.rv.in{opacity:1;transform:none}
.no-js .rv,.no-js .mosaic .reveal{opacity:1;transform:none;clip-path:none}
@media (prefers-reduced-motion:reduce){
  .rv,.mosaic .reveal{opacity:1;transform:none;clip-path:none;transition:none}
  .ticker div{animation:none}
  .menu,.menu-nav a{transition:none}
}

/* ---------- Legal page ---------- */
.legal{max-width:760px;margin:0 auto;padding:140px var(--g) 100px}
.legal h1{font-family:var(--serif);font-size:clamp(40px,6vw,72px);line-height:1.08;color:var(--wine);margin-bottom:12px}
.legal h2{font-family:var(--serif);font-size:clamp(28px,3.4vw,40px);color:var(--wine);margin:72px 0 16px;scroll-margin-top:90px}
.legal h3{font:600 15px var(--sans);margin:28px 0 6px;color:var(--ink)}
.legal p,.legal li{color:var(--muted);max-width:68ch}
.legal ul{list-style:disc;padding-left:20px}
.legal .upd{font-size:14px;color:var(--muted)}
.legal mark{background:var(--pink);color:var(--wine);padding:0 4px;border-radius:2px}
html[lang="fr"] [data-only="en"],html[lang="en"] [data-only="fr"]{display:none}
.mini-foot{border-top:1px solid rgba(107,29,46,.15);padding:24px var(--g);font-size:14px;color:var(--muted);display:flex;justify-content:space-between;flex-wrap:wrap;gap:12px}

/* Testimonials: one large quote at a time, chosen by client name. Brand colours only: cream on red. */
.quote{margin:clamp(48px,6vw,80px) var(--g) 0;max-width:1240px;transition:opacity .22s var(--ease),transform .22s var(--ease)}
.quote.swap{opacity:0;transform:translateY(8px)}
.quote p{font-family:var(--serif);font-size:clamp(30px,3.9vw,60px);line-height:1.12;color:var(--cream);text-wrap:pretty}
.quote figcaption{margin-top:28px;font:700 19px var(--sans);color:var(--cream)}
.q-tabs{display:flex;flex-wrap:wrap;gap:10px;margin:32px var(--g) 0}
.q-tabs button{font:700 19px var(--sans);color:var(--cream);background:none;border:2px solid rgba(252,239,230,.7);border-radius:999px;padding:9px 18px;cursor:pointer;transition:background .2s,color .2s,border-color .2s}
.q-tabs button:hover{border-color:var(--cream);background:rgba(252,239,230,.12)}
.q-tabs button[aria-pressed="true"]{background:var(--cream);color:var(--wine);border-color:var(--cream)}
.q-tabs button:focus-visible{outline:3px solid var(--cream);outline-offset:3px}
@media (max-width:640px){.q-tabs button{font-size:16px;padding:8px 14px}.quote p{font-size:26px;line-height:1.18}}
@media (prefers-reduced-motion:reduce){.quote{transition:none}}

/* Phones and other portrait screens: cover framed on the centre of the vertical photo */
@media (max-aspect-ratio:3/4){
  .hero-img{object-position:50% 50%}
  html.intro .curtain{align-items:center;justify-content:center;padding:0 4vw}
}